With connections at Vogue, Harrods and Harvey Nichols; Rave reviews from Stella McCartney and Chanel; and been mentioned in Vogue after interviewing Roland Mouret, Enya Morrisroe is a sure-fire up-and-coming powerhouse. Morrisroe’s brand EJMfashion comprises of many aspects of the fashion industry, from designing innovative collections each season, to enlisting her very own photographer, Charles Davis to accompany the brand image; Morrisroe states that she had a “love affair between photography and fashion” and that she loves “turning a garment into one beautiful picture which speaks a thousand words”. Also acting as PR manager to rapidly growing new young designer Daniel Bird (DB Boutique), she has proven herself to be a true hard-worker when it comes to her career and the boosting of others’.
You’d think that all these achievements (and many more) would come from the CV of a well-established fashion-business guru. However you’d be wrong. Guru-in-the-making Morrisroe is just a girl from Yorkshire on an exciting adventure to become the powerhouse that she and her company deserve. Having written articles for Harrods, interviewed the Harrods spokesperson, attended Both London and New York Fashion Weeks, gained contacts at John Lewis PR AND running a successful fashion blog, it’s hard to believe Morrisroe’s brand has only been running for 3 years. However, with the likes of Vogue on her CV, the brand will no doubt become one of the greats in years to come. But what an already amazingly successful 3 years it has been!
In celebration, I asked Enya herself where she sees the brand in 10 years’ time and what she hopes the brand will evolve into in the future…
”That’s an interesting question really. I see myself working within the industry, either as a PR girl or Journalist. The blog will still be going, travelling and experiencing the events of the fashion calendar. I’d love to own an apartment in NYC.
As for the brand, I’d love to see EJMfashion as a fully launched brand; the collection on the LFW Newgen Catwalk at Somerset house and see the collection on the rails of the respectable department stores.
I also would like to be a part of helping the new talent in the industry, helping to create their own brand and career.”