H&M are renowned for their celebration of young designers, as well as established icons and style mavens and for the second year, it was announced yesterday, they have a shortlist of eight in the running. With the prize of 50,000 Euros and a fashion show presenting the designer’s graduate creations, this is no song and games.
Below is a preview of each budding designers’ winning collections, picked by H&M’s head of design Ann-Sofie Johansson along with an international array of fashion-persons giving an insight into what could be in store for the in-store collaboration that comes with the prize!
1. Alba Prat
2. Eleonora Bruno
3. Maia Bergman
4. Mark Tan
5. Minju Kim
6. Daniela Salazar
7. Erik Litzen
8. Thom Barends
The winner will be announced during Stockholm Fashion Week on 29th January 2013, the event will also be streamed live. For more info go to www.designaward13.hm.com
