H&M DESIGN AWARD 2013

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H&M are renowned for their celebration of young designers, as well as established icons and style mavens and for the second year, it was announced yesterday, they have a shortlist of eight in the running. With the prize of 50,000 Euros and a fashion show presenting the designer’s graduate creations, this is no song and games.

Below is a preview of each budding designers’ winning collections, picked by H&M’s head of design Ann-Sofie Johansson along with an international array of fashion-persons giving an insight into what could be in store for the in-store collaboration that comes with the prize!

1. Alba Prat

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2. Eleonora Bruno

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3. Maia Bergman

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4. Mark Tan

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5. Minju Kim

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6. Daniela Salazar

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7. Erik Litzen

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8. Thom Barends

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The winner will be announced during Stockholm Fashion Week on 29th January 2013, the event will also be streamed live. For more info go to www.designaward13.hm.com

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