Marc Jacobs has been named as the 2013 creative director for Diet Coke. Following the footsteps of Karl Lagerfeld (2011) and Jean Paul Gaultier (2012), Jacobs will design three cans, three bottles and star in three ad campaigns for the iconic drink’s brand. Referencing the most iconic and memorable looks and female empowerment from the eighties, nineties and 2000s, the three cans, bottles and campaigns will represent the corresponding theme.
Can we please just take a moment of appreciation for this… He’s almost 50. FIFTY. Ugh.
According to WWD, the creations will be unveiled this month, with Jacobs even tampering with the Diet Coke logo.
Watch a short interview with Marc about the campaign here.