WHAT IS “HIGHBROW” ANYWAY?

In a culture obsessed with celebrities, those of prolific talent as well as those with a penchant for sex tapes and twerking, the lines between high and lowbrow are blurring. The words “style icon” are coined very loosely around figures in the media deemed to be notoriously “lowbrow” such as the likes of Kim Kardashian and Miley Cyrus. But with the levels of fame and popularity rising amongst such “clans” of celebrities, is the nature of what is “highbrow” actually changing? And what even is the meaning of “highbrow” nowadays anyway?

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I personlly hate the terms high and lowbrow and the notion that it is already decided for me what is intellectually stimulating and what isn’t. We live in a world where virtually anyone can be famous, for anything. With the rise of YouTube stars such as Zoella and Tanya Burr; those making a name for themselves on Vine such as “King Bach” and Brittany Furlan; even up to the endless amount of bloggers that make themselves “popular” on the various social media platforms available for them to do so. So with all these rising stars and their followings, how do we decipher who is a celebrity and who is not? Is there a universal definition or is it a subjective outlook? Does having a massive following make you “highbrow”? That seems to be the way our society is changing. “Highbrow” used to mean something that is intellectual, cultured and serious. It is questionable as to whether the meaning remains the same, or at least the label of “highbrow” being used too loosely.

The rise of such tabloid figures has also participated in such blurred lines of high/lowbrow in fashion. The “celebrities” that are famous for what some would say “nothing”, are becoming ever more popular, which in turn makes them ever more richer which enables such “stars” to buy into “highbrow” fashion. This simple ability to shop has led certain media outlets to label these “stars” as “fashion icons”. All because they used their money to choose something to wear from a pre-styled mannequin.

Whilst I will be the first to admit my obsession with the Kardashians, my love for “reality” TV knows no bounds when it comes to The Real Housewives and I personally thought Miley’s twerking and tongue waggling incidents of 2013 were pure PR genius, I still feel nostalgic for a time when the Daily Mail weren’t constantly updating the world on who is dating who on TOWIE, or which Z-list “celebrity”, who everyone forgot about eight years ago, is pregnant again. Do we, the consuming public, actually care? Is this what stimulates us, what we consider to be “highbrow”? If not, what are we aiming for? Why don’t we, as intelligent consumers, solely focus on what we deem to REALLY be “highbrow”?

Why? Because we’re too busy discussing the likes of how fat Kim got whilst pregnant.

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TEX SAVERIO A/W14 PARIS FASHION WEEK

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I attended the Tex Saverio show in Paris on Tuesday after what felt like a million hours of travelling, but boy what a day it turned out to be. After waking up at 5am to catch a train, tube and finally the Eurostar, we arrived in Paris. First stop, the nearest café to the Gare du Nord we could find to eat as many crépes au sucre we could manage.

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After much discussion in poor broken French with a taxi driver, we finally established where we wanted to be, the show’s venue the Automobile Club de France on the Place de la Concorde, just a short walk from the Champs Elysées. The show started at 2pm local time and was just as enchanting as was expected from a Tex Saverio collection. The only difference for me was being able to see it up close and be able to capture, first hand, the intricate detailing and shimmering fabrics Saverio is known for.

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With a palette strictly of black and gold, the collection consisted of the use of rich decadent fabrics detailed with intricate bedding a laser-cut detailing. The ornate head pieces glittered under the spotlights, an aspect which cannot be transcribed through photos, as with the glittering gowns.

 

Hair and makeup was kept simple and pared back, letting the clothing speak for themselves. The 7-inch platform shoes with backwards-curved heels added another other-wordly quality, much reminiscent of McQueen. This being Saverio’s second ready-to-wear collection, I think it definitely seals his place on the official Paris Fashion Week calendar, proof of what a success he is as an up-and-coming designer and a true sign of his accomplishments to come.

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Below are some professional shots from the collection.
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I’M GOING TO GRADUATE FASHION WEEK!

I was lucky enough to receive VIP Graduate Fashion Week tickets for the UCA Epsom show!

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I received them through the uni that I will attend in September, The University for the Creative Arts and I couldn’t be more excited! Graduate Fashion Week is THE event and only major showcase for graduates in the world, making it one of the most exciting fashion events of the year! I love seeing new up and coming talent and what could be newer or fresher than someone straight out of uni?

The exhibition includes talks from Mary Katrantzou, Henry Holland, Imran Ahmed, Susie Bubble; Industry experts such as Melanie Rickey, designers from Debenhams, PR experts and tons more speakers on subjects within the industry as widespread as blogging and PR to CV construction and Interview techniques.

The even runs for four days from this Sunday 2nd June through Wednesday 5th June and there are a limited number of tickets for GFW left so hurry over to the website now to secure yours!

EJM FASHION: 3rd ANNIVERSARY.

With connections at Vogue, Harrods and Harvey Nichols; Rave reviews from Stella McCartney and Chanel; and been mentioned in Vogue after interviewing Roland Mouret, Enya Morrisroe is a sure-fire up-and-coming powerhouse. Morrisroe’s brand EJMfashion comprises of many aspects of the fashion industry, from designing innovative collections each season, to enlisting her very own photographer, Charles Davis to accompany the brand image; Morrisroe states that she had a “love affair between photography and fashion” and that she loves “turning a garment into one beautiful picture which speaks a thousand words”. Also acting as PR manager to rapidly growing new young designer Daniel Bird (DB Boutique), she has proven herself to be a true hard-worker when it comes to her career and the boosting of others’.
You’d think that all these achievements (and many more) would come from the CV of a well-established fashion-business guru. However you’d be wrong. Guru-in-the-making Morrisroe is just a girl from Yorkshire on an exciting adventure to become the powerhouse that she and her company deserve. Having written articles for Harrods, interviewed the Harrods spokesperson, attended Both London and New York Fashion Weeks, gained contacts at John Lewis PR AND running a successful fashion blog, it’s hard to believe Morrisroe’s brand has only been running for 3 years. However, with the likes of Vogue on her CV, the brand will no doubt become one of the greats in years to come. But what an already amazingly successful 3 years it has been!
In celebration, I asked Enya herself where she sees the brand in 10 years’ time and what she hopes the brand will evolve into in the future…

”That’s an interesting question really. I see myself working within the industry, either as a PR girl or Journalist. The blog will still be going, travelling and experiencing the events of the fashion calendar. I’d love to own an apartment in NYC.
As for the brand, I’d love to see EJMfashion as a fully launched brand; the collection on the LFW Newgen Catwalk at Somerset house and see the collection on the rails of the respectable department stores.
I also would like to be a part of helping the new talent in the industry, helping to create their own brand and career.”