ON A DESERT ISLAND, THE PIGEON POST WILL ONLY BRING ONE PUBLICATION EACH MONTH. WHICH ONE WOULD YOU CHOOSE AND WHY?

This piece was the required written article that I submitted as part of my Fashion Journalism portfolio for UCA.

I live in a small town in Cambridgeshire. A slightly nondescript place where cultural diversity is perhaps not as common as, say, a city centre would be. Everyone here fits into a nice little mould. Everyone going about their business, speculating what others are doing, all the while trying (and failing) to move with the times. This, for me, is a parallel predicament to publications such as Vogue or Elle. For myself personally, they do not spark any inspiration. They do not get me excited. They depress me, make me feel inadequate, poor and fat.

My publication of choice would be V Magazine. (Technically it is a quarterly magazine, but I’m hoping that still counts…). The first thing that strikes the reader upon seeing V for the first time is possibly its size. Or the extraordinarily bold cover. Or the fabulously overpowering logo. It could possibly be many aspects of V’s cover format that attracts the reader at first glance. For me personally, it was the size. Being A3, it’s larger than most other “commercial” fashion magazines, I found this to be special. Almost like the magazine was so tremendous that it was worth that extra paper.

The content of the magazine itself is undeniably captivating and full of passion. From the powerful imagery on each page, to the small font that carries an even more powerful stance on the topic in which it’s portraying, V is by far oozing the most contemporary and innovative pieces and photographs. One of my favourite aspects of the V is that each issue, the magazine is heavily themed. The theme is an occurring motif on every single item featured in the magazine.

Last summer saw Lady Gaga become a columnist for V, which for me as a huge Gaga fan, couldn’t be more exciting. If the magazine couldn’t get even more fresh and exciting already, for me it just did. I cannot comprehend how much I adore V for collaborating with a contemporary artist such as Lady Gaga on an ongoing project for the sake of art and fashion, rather than just a celebrity-endorsed empty program.

V magazine, being an American publication, is not particularly easy to find in the area that I live, so when I do find it, I cherish it, reading each issue over and over again to devour every word written and every photograph shot. Having a new issue every three months is thrilling for me and living in such a drab and non-diversified community makes reading V all the more enthralling.

EJM FASHION: 3rd ANNIVERSARY.

With connections at Vogue, Harrods and Harvey Nichols; Rave reviews from Stella McCartney and Chanel; and been mentioned in Vogue after interviewing Roland Mouret, Enya Morrisroe is a sure-fire up-and-coming powerhouse. Morrisroe’s brand EJMfashion comprises of many aspects of the fashion industry, from designing innovative collections each season, to enlisting her very own photographer, Charles Davis to accompany the brand image; Morrisroe states that she had a “love affair between photography and fashion” and that she loves “turning a garment into one beautiful picture which speaks a thousand words”. Also acting as PR manager to rapidly growing new young designer Daniel Bird (DB Boutique), she has proven herself to be a true hard-worker when it comes to her career and the boosting of others’.
You’d think that all these achievements (and many more) would come from the CV of a well-established fashion-business guru. However you’d be wrong. Guru-in-the-making Morrisroe is just a girl from Yorkshire on an exciting adventure to become the powerhouse that she and her company deserve. Having written articles for Harrods, interviewed the Harrods spokesperson, attended Both London and New York Fashion Weeks, gained contacts at John Lewis PR AND running a successful fashion blog, it’s hard to believe Morrisroe’s brand has only been running for 3 years. However, with the likes of Vogue on her CV, the brand will no doubt become one of the greats in years to come. But what an already amazingly successful 3 years it has been!
In celebration, I asked Enya herself where she sees the brand in 10 years’ time and what she hopes the brand will evolve into in the future…

”That’s an interesting question really. I see myself working within the industry, either as a PR girl or Journalist. The blog will still be going, travelling and experiencing the events of the fashion calendar. I’d love to own an apartment in NYC.
As for the brand, I’d love to see EJMfashion as a fully launched brand; the collection on the LFW Newgen Catwalk at Somerset house and see the collection on the rails of the respectable department stores.
I also would like to be a part of helping the new talent in the industry, helping to create their own brand and career.”